Apple CEO Tim Cook said the headset, which looks like a very fancy pair of ski goggles, “will seamlessly blend the real world and the virtual world”.
Apple on Monday unveiled a long-rumored headset that will wedge its users between the virtual and real world, in a bid to popularize the newfangled devices after failing to capture the public’s imagination. Will also test capability.
After years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek glasses — dubbed the “Vision Pro” — at the company’s annual developers conference held at a park-like complex in Cupertino, California, that The late co-founder of Apple was Steve Jobs helped with the design. The device will be able to toggle between virtual reality, or VR, and augmented reality, or AR, which projects digital imagery while users can still see objects in the real world.
“This is the beginning of a journey that will bring a whole new dimension to powerful personal technology,” Cook told the crowd.
Although Apple executives provided a broad preview of the headset’s capabilities during the last half-hour of Monday’s event, consumers will have to wait to get their hands on the device, and pay a hefty price to boot. The Vision Pro will sell for $3,500 when it’s released in stores early next year.
Rather than positioning the goggles as just another vehicle for exploring virtual worlds or watching more immersive entertainment, Apple has designed the Vision Pro to be an ultrahigh-definition TV, surround-sound system, high-end camera, and state-of-the-art wireless connectivity. – Prepared as the owner of. The state-of-the-art camera bundled into a single piece of hardware.
“We believe this is a stretch for Apple as well, given that consumers will pay the same amount for an AR/VR headset,” DA Davison Tom Forte wrote in a Monday research note.
Such skepticism notwithstanding, the headset could mark another milestone in Apple’s lore of releasing game-changing technology, even if the company hasn’t always been the first to try its hand at making a particular device.
The headset will be equipped with 12 cameras, six microphones, and a variety of sensors that will allow users to control it and various apps with just their eyes and hand gestures. Apple said the experience would not cause recurring nausea and headaches that similar devices have had in the past. The company has also developed a technology to create a three-dimensional digital version of each user to display during videoconferencing.
Although the Vision Pro won’t require physical controllers that can be clumsy to use, the glasses will need to be plugged into either a power outlet or a portable battery attached to the headset – a factor that could make it less appealing to some users .
Still, analysts don’t expect the Vision Pro to be a huge hit right away. This is largely because of the hefty price tag, but also because most people still can’t see a compelling reason to wear something wrapped around their face for an extended period of time.
If the Vision Pro turns out to be a niche product, it would leave Apple in the same bind as other major tech companies and startups that have tried to sell headsets or glasses equipped with the technology, which either introduce people to an artificial world. or projects digital images onto scenes. and things that are actually in front of them — a format known as “augmented reality”.