In Norway, influencers must disclose whether or not a photo they posted has been doctored. France and the UK are considering similar laws, which also include videos.
Cellulite, pimples, blemishes – many of us have them. Yet, when you scroll through social media, you may feel like everyone looks flawless online.
This is partly thanks to face filters and other apps that allow you to change your appearance – whether it’s to smooth out wrinkles or slim down your nose.
The market for these apps is booming and these face filters are getting more and more sophisticated.
But it has also been argued that these tools are toxic because they promote unrealistic beauty standards, especially for teenagers and young adults.
Recently, TikTok created a filter called “Bold Glamour”, which adds full lips and makeup to the user’s face.
Many users expressed surprise at the effect of the filter. “That filter makes you so sad,” a tiktok user said Whose reaction has gone viral.
in another videoContent creator Rosaura Alvarez says: “That’s the problem… Now you can’t even say it’s a filter.”
Research by Dove Brands found that 80 percent of teen girls said they had changed their appearance in an online photo by age 13.
Social media has also been linked to depression and body dysmorphia, according to several studies,
That’s why some countries in Europe have decided to regulate the use of beauty filters.
in NorwayIt is illegal for advertisers and social media influencers to share promotional photos online without disclosing whether the images have been altered.
France is also considering a similar law.
“We will mandate the use of filters or retouching on photo and video content as part of a payments partnership,” Bruno Le Maire, France’s economy minister, tweeted in March.
“We do this to limit the destructive psychological effects of these practices on Internet users’ self-esteem”.
Similar regulations are being discussed in the UK under the framework of the Online Safety Bill.
But some experts argue that regulating this new technology won’t address the root of the problem.
Media psychologist Pamela Routledge said, “The real problem is how people see themselves, not the filter per se.”
“Research shows that every time you label a photo as retouch, it actually does nothing to body image, despite the fact that you would think it does,” he told Euronews.
“The results are not very encouraging. But it would make me very happy if they funded media literacy and digital literacy training so that kids can really be prepared because today’s filter is going to be something else tomorrow,” she explained.
ordered a survey A 2020 poll by the UK House of Commons found that only 5 percent of under-18s said they would not consider changing their appearance by dieting or having plastic surgery.
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